About
We provide fractional CFO and corporate advisory services to private companies navigating growth, transition, or restructuring. We bring strategic finance, hands-on execution, and investor readiness to small and mid-sized businesses.
Our Story
After more than two decades leading global teams and managing complex client capital decisions at Citigroup and Morgan Stanley, founder James Crouch took time to explore how he could bring the most value in the next chapter of his career. That journey led to hands-on engagements with founders, investors, and operators — guiding restructuring efforts, supporting capital raises, and bringing financial rigor to both growing and struggling businesses.
Today, leveraging a career spent in public company financial analysis, capital markets, and corporate strategy, Laurel Street Capital provides outsourced CFO and corporate advisory services to small and mid-sized companies navigating growth, transition, or financial uncertainty. Whether it's crafting a capital strategy, establishing KPI's, building a 3-statement model to support financial forecasts, managing short-term cash flow or burn-rates, or preparing for investor diligence, we offer hands-on partnership backed by experience, insight, and execution discipline.
Our Values
Our values guide the way we work. We believe lasting relationships are built on listening with intent, learning with humility, and respecting every perspective. This approach ensures that our advice is grounded, our actions are aligned, and our impact is meaningful.
Integrity
We tell the truth — even when it might be uncomfortable. Our clients count on us for candid insight, transparent analysis, and objective advice rooted in long-term trust, not short-term convenience
Clarity
We simplify complexity. Whether it's a tangled capital structure, a chaotic forecast, or a critical decision, we bring structure, prioritization, and clear-eyed thinking to help leaders act with confidence
Commitment
We show up like owners. We don't just advise from the sidelines - we roll up our sleeves, dig into the details, and stay engaged through the hard parts. Your success is our success
Excellence
We bring institutional-quality thinking to private company challenges. That means analytical rigor, professional discipline, and a relentless focus on delivering work that stands up to investor, board, and market scrutiny